Backgroud

1500 artist stores. 1 global mission.

A publicly-traded music giant needed a scalable eCommerce engine to support its growing roster of artists worldwide. Each artist had their own store, merch drops, localized audiences—and all of it needed to work together. The company turned to Shopify, but scaling it across thousands of moving parts was a different kind of challenge.

A pitch perfect strategy

We helped one of the world's largest publicly-traded music companies with their eCommerce digital transformation. Our team built and managed a Shopify stack to support the multinational conglomerate's business operations and feature rollouts across 1500+ artist stores.

Since 2019, we’ve helped their technology leaders build out a robust Shopify 1.0 and 2.0 stack with custom functionalities. Our consultants:

1. Modernized and stabilized their existing themes
2. Proposed and built custom apps and functionalities
3. Centralized omnichannel store management and feature rollouts
4. Simplified data aggregation, analytics, and tracking This helped the company unlock new revenue streams, streamline workflows, and enable data-driven decision-making.

This helped the company unlock new revenue streams, streamline workflows, and enable data-driven decision-making.

Hundreds of artist stores. One Shopify stack.

We built a 1.0 stack to unify their enterprise systems, and are currently working on maintenance and 2.0 upgrades. • Built and maintained a tech stack for 4+ years • React-powered and personalized Shopify themes • Custom applications for Subscriptions and Auctions • Customizable bundles, metafields, and upsell/cross-selling • Multi-lang search and advanced filtering/sorting • Custom app to migrate all products from a legacy stack to Shopify • UI customizations and light/dark mode for artists stores • Localized shipping features and product availability • Customized checkout options for each store

Fine-tuning systems for FTC & ADA Compliance

We successfully executed a comprehensive rollout of FTC and ADA compliance measures for all 1500+ artist stores, for a seamless and inclusive user experience. Our team meticulously integrated accessibility features in line with the latest ADA guidelines, while adhering to FTC regulations for transparent marketing practices. The processes involved stringent due diligence, and close collaboration with legal and industry experts. This proactive approach minimized the risk of legal issues and showcased our commitment to providing an equitable shopping experience.